In the highly visual world of online gaming Venom needed a campaign concept that could bring their products to life, driving strong purchase desire amongst gamers and standing out amongst the competition.
With a variety of marketing channels and a wide range of products the idea had to be highly flexible, and easily transferable. ‘Enhance the Gaming Experience’ provided an emotive campaign, that could be used across each channel and product.
With a complete toolkit including campaign strapline, identifiable stamp, product straplines for 7 products for launch, colour palette, backgrounds and guidelines, we provided everything needed for their internal design team to roll out the concept across their product portfolio. A video concept completed the campaign creative.