Design and Marketing Support

Brief

Klorane is a French botanical haircare brand with over 40 years of experience, they wanted to increase its presence in the UK. Despite being well-known in France, Klorane wasn’t a familiar name to many UK shoppers, and its products weren’t getting the attention they felt they deserved.

To help change that, they needed two key marketing materials:

1. A leave-behind – a simple and informative document to help explain the benefits of Klorane’s plant-based haircare.

2. A full page ad – a visually appealing print ad to introduce Klorane’s new Papyrus Milk range and show it as the go-to natural solution for smoother and more manageable hair.

Our Approach

We focused on creating two a clean, simple leave-behind that made it easy to explain Klorane’s products, using soft, natural imagery matching the brand’s botanical feel.

For the ad, we tied in the history of Ancient Egyptian beauty rituals and reinforced why Papyrus Milk has been used for centuries. We kept the message simple and relatable, focusing on the long-term benefits of plant-based haircare rather than quick fixes.

The Results

• We made Klorane’s message clearer and easier to share with the engaging leave-behind.

• We helped the brand connect with younger, eco-conscious shoppers looking for plant-based beauty solutions.

• We gave Klorane a stronger presence in Boots and pharmacies by making it easier for retailers to talk about the products.

• Helped differentiate Klorane from bigger brands by focusing on its botanical expertise and natural ingredients