Legacy Appeal Campaign

Brief

This legacy appeal was created after The Hospice of St Francis recognised the need for an impactful communications strategy to elevate their legacy fundraising efforts.

Our approach

With a clear set of objectives in mind, we worked closely with The Hospice of St Francis to identify their primary target audience and tailor our messaging accordingly. Our understanding of their vision and mission allowed us to align the appeal with their core values while establishing a connection with potential legacy donors.

Drawing on our expertise in charity campaign creation, we designed a compelling direct mail appeal that resonated with recipients. The appeal delivered personalised messages to specific segments of their donor database, allowing us to maximise engagement and evoke a sense of personal connection with the hospice’s cause.

Results

The initial direct mail campaign proved to be highly successful. By carefully targeting our audience, we saw a significant increase in interest from potential donors. We also saw a large number of individuals pledging future gifts in their wills, which demonstrated a strong commitment to their mission.