Google Ads agency
Take control of your online presence - boost sales, leads and enquiries.
Hertfordshire google ads agency
All our Google Ads campaigns are designed with a clear goal - to get your products and services in front of your target audience.
ROI-driven Google Ads.
Hertfordshire Google Ads Agency
Boost your business with strategic Google Ads.
Google Ads are an incredibly powerful, effective way of getting your products and services in front of the right audiences. However, unlike other long-term forms of digital marketing, they deliver almost instant results.
Google Ads allows for precise targeting based on user intent, ensuring that your ads reach people actively searching for your products or services. This leads to higher conversion rates and a better return on investment (ROI).
Google Ads is also a cost-effective advertising platform. You only pay when someone clicks on your ad, and you can use a variety of bidding strategies to control your budget and maximise your ROI.
Google’s position as the world’s most popular search engine gives you access to a massive audience, and its diverse ad formats allow users to reach their audience in different ways.
While other PPC platforms have their own strengths, Google Ads offers a unique combination of features and benefits that make it a powerful tool for businesses of all sizes.
But don't just take our word for it
What's included with our Google advertising?
Account audit and research
If you already have an ad account set up, we’ll analyse your past campaigns and identify areas of opportunity. We’ll also conduct extensive research into relevant keywords, including search volumes, competition levels and potential CPC estimates.
Audience targeting plan
A defined targeting strategy, including demographics, geographic regions, interests, and custom audiences based on the business’s goals will be developed.
Ad campaign structure
Our PPC managers will develop a clear campaign strategy, including ad groups, keywords, targeting parameters, and bidding strategies.
Ad copy and creative assets
Our copywriters and designers will write the ad copy and create the visuals, such as banners or videos. These assets will be designed specifically for each campaign and will be consistent with the branding.
Tracking and analytics setup
Configuration of tracking tools like Google Analytics, conversion tracking codes, or pixel setups to measure campaign performance and ROI.
Landing page recommendations
Suggestions for optimising landing pages or fully designed pages, ensuring they are built to convert traffic effectively.
Performance reports
Monthly reports summarising key metrics such as impressions, clicks, conversions and ROI, along with further insights and recommendations.
A PPC manager who is always on hand
Your dedicated PPC manager will perform daily checks and make adjustments to your campaigns to ensure they run smoothly. They’ll be on hand to answer any questions you may have throughout.
Hertfordshire Google Ads Agency
Types of Google Ads
Search Ads
Search Ads instantly connect you with your customers as they are searching for your products or services.
They allow you to display text ads at the top of Google Search results, connecting directly with users actively seeking products or services. By targeting specific keywords, we can ensure your message reaches the right audience at the ideal moment.
Performance Max (PMax)
Performance Max is a campaign type that uses Google’s AI to optimise your ads across all Google Ads inventory, including Search, Display, YouTube, Discover, Gmail, and Maps.
By inputting campaign goals, creative assets, and other information, PMax can be used to identify the best-performing combinations to drive more conversions.
Display Ads
Display Ads enable you to show visually appealing ads across a vast network of websites and apps.
Through strategic targeting, we can deliver your message to a highly relevant audience.
Shopping Ads
Shopping Ads allow you to display product listings directly in Google Search results, making it easy for shoppers to compare prices, features, and availability.
By highlighting key details, you can entice potential customers to make a purchase.
YouTube Ads
YouTube Ads offer access to a huge, diverse audience, that can be targeted with great precision.
By using the power of YouTube video, you can capture attention, evoke emotions, and drive conversions.
Google Ads agency
FAQ's
Google Ads can help your business in several ways:
Increased visibility: Reach a wider audience and increase brand awareness.
Targeted reach: Target specific demographics, interests, and behaviours.
Measurable results: Track key performance indicators (KPIs) to measure the effectiveness of your campaigns.
Faster results: Start seeing results quickly, often within days.
Flexible budgeting: Set a budget that fits your business needs.
Yes, Google Ads can be highly effective for small businesses. You can start with a modest budget and scale up as you see results. With precise targeting options, even a small business can compete for high-value searches and attract new customers.
The cost of Google Ads depends on various factors, including the competition for keywords, your bid amount, and the quality of your ads.
We charge a monthly management fee to cover the setup, maintenance and reporting, in addition to the ad spend.
Choosing the right keywords is critical to the success of your campaign. We conduct detailed keyword research to identify terms that your target audience is searching for, balancing search volume with competition and relevance. This ensures your ads are reaching the right people at the right time.
Google Ads operate on a pay-per-click (PPC) model. We set a budget and bid on specific keywords related to your business. When a user searches for those keywords, your ad may appear at the top of the search results page. You only pay when someone clicks on your ad.
Yes, Google Ads offer robust retargeting options that allow you to reconnect with users who visited your website but didn’t take action. By displaying ads to these users across Google’s display network or in search results, we help keep your business top of mind and encourage them to return.