DeWalt and Kevlar advertising campaign

Launch Campaign Creative

Our brief was to launch and promote the next generation of workboot for DeWalt and their partner, Kevlar, through retail channels. To create standout for the product, whilst maintaining synergy with the Dewalt and Kevlar brands.

Focusing on the partnership with Dupont Kevlar - and taking inspiration from the product, we created a simple yet powerful campaign line and visual. This appealed to our key demographic - the time pressed, safety conscious builder. The new boot, built with a Kevlar liner, aluminium toe cap and a non-metallic durable sole, is their toughest, lightest and safest boot ever.

Developed into posters and point of sale, the iconic Dewalt branding and visual ensure cut through in a busy in-store environment.