Advertising Campaign

In the Summer of 2018 the well established South London Sixth Form College approached us to pitch for their Open Day and Enrolment marketing activity, having been impressed with our campaign for Lambeth College. The college needed to increase their enrolment figures and were wanting a fresh approach to their marketing that would appeal to their students primarily.

To begin with we delved into furthering our understanding of the target audience. We then devised a strategy and created a campaign brand that showed CTK as an exciting, community focussed place to study, making the message memorable and strong, single-minded and fresh. Our proposal was to take a multi-channel approach – using Outdoor Activity, Social Media activity and improving the communication materials with the surrounding schools.

Our Lead the Way creative came from a reflection of CTK’s aspiration. We used a modern, bold font and introduced the CTK purple through graphic waves across the communications, implying a continuing journey and direction. The creative also incorporated the existing branding ensuring the heritage of the name and brand. The college were delighted and MCS then implemented the creative across numerous channels and went on to manage their marketing and social media throughout the school year.