Marketing Strategy & Branding

Brief

Olson Electronics approached us with the challenge of modernising their brand image and effectively targeting their diverse customer base. With a broad range of products and services, Olson Electronics required a marketing strategy that could connect with multiple audience segments.

Our approach

We began by investigating Olson Electronics’ customer base and its competitors’ positioning. Through this, we were able to gain insights into opportunities for differentiation and message targeting. Based on our research findings, we conducted a brand audit to establish the current brand identity of Olson and where it required improvement. This involved examining the logo, typography, messaging and visual elements of the brand. We then developed a brand refresh strategy, a new logo, a developed colour scheme and a consistent brand voice that worked with the target audience.

The results

To support the brand refresh and drive engagement, we developed and executed a multi-channel advertising campaign. The campaign featured bold imagery, engaging messages and targeted media placements to reach the desired audience segments.

This fresh branding and marketing achievement helped Olson to further their business with a refreshed identity and outlook.