St Albans High School for Girls
Advertising campaign for St Albans High School for Girls
Brief
A local, independent girls’ school approached us to create their summer campaign. Our goal was to emphasise not only the importance of good grades but also the overall happiness and well-being of the students, reflecting the school’s comprehensive approach to education.
Our approach
We recognised that while academic success is crucial, parents equally value their child’s happiness. This insight guided our campaign direction. We focused on the school’s strong academic reputation while also showing how the school nurtures both the hearts and minds of its students. We aimed to highlight that students would be very happy at St Albans High School for Girls. We suggested incorporating this idea into the school’s name to reinforce the message.
Results
By balancing the importance of academic excellence with the well-being and happiness of the students, we successfully created a campaign that portrayed St Albans High School for Girls as a place where students thrive in all aspects of their development.
Client
St Albans High School for Girls
Industry
Education
Project type
Advertising Campaign
Deliverables
• Campaign concept
• Social media
• Display advertising
We created a campaign that emphasised their strong academic reputation and their happiness-focused environment.
