Lambeth College
Advertising campaign for South London college, Lambeth College.
The challenge
Lambeth College approached us to work on their Summer campaign with the ultimate aim to increase their course enrolment figures. The college was wanting to shift their communication proposition away from the usual, corporate look and feel and instead required a fresh, new approach.
Our approach
We created a strong brand that kept Lambeth College up front and married it with a positive statement about what Lambeth College could do for you. We also created some simple, strong headlines that alluded to the college’s courses, students and lifestyle. Our film production department then worked on a promo film that featured online, in London cinemas and on Sky and ITV over the Summer of 2018.
The campaign went on to be nominated at the world famous Drum Advertising Awards in the ‘Campaign of the Year’ category. We were the only finalist based outside of London and our campaign ended up runner-up. Something we’re very proud of here at MCS.
Client
Lambeth College
Industry
Education
Project type
Advertising Campaign
Deliverables
• Campaign concept
• Film
• Out of home
• TV advertising
• Media booking
• Posters
• Leaflets
• Social media posts
• Video ads
• Email
