Helping Olson Electronics modernise their brand and target diverse audiences
We are excited to share our ongoing partnership with Olson Electronics, a company that sought a creative agency to collaborate with its internal marketing team. Olson Electronics, known for its innovative electronic solutions, approached us with a clear goal: to modernise their brand while effectively targeting a wide range of audiences.
To kickstart the process, we began by conducting in-depth audience research and competitor analysis. This crucial first step allowed both Olson and our team to gain a deeper understanding of the various customer segments within the business, as well as identify key competitors. Armed with these insights, we developed a detailed marketing strategy and plan tailored to Olson’s unique position in the market.
One of the major elements of this project was a comprehensive brand refresh. Our team worked closely with Olson to breathe new life into their brand identity. This involved revamping everything from their logo and strapline to selecting a fresh, modern colour palette and typography that aligned with their evolving vision. The result was a stronger, more cohesive brand that speaks to both their legacy and their future.
In addition to the rebrand, we designed a bold and impactful ad campaign that reinforces Olson Electronics’ refreshed identity. The campaign, which spanned multiple media platforms, was crafted to resonate with their varied audience segments and stand out in a competitive marketplace.
By combining strategic insight, creative design, and targeted marketing, we’ve helped Olson Electronics elevate their brand to new heights. We look forward to seeing the continued impact of these efforts as we work together to ensure their brand remains dynamic, relevant, and ready to engage their diverse customer base.