PG Mutual
Brand campaign for income protection insurance provider, PG Mutual.
Brief
This branding campaign was all about making the most of life and enjoying the peace of mind that comes with having the foresight to take out a PG Mutual Income Protection Plus plan.
Our approach
Instead of showing the worry and negatives associated with being unable to work through illness or injury, we focussed on the emotional benefits and positive feelings associated with having your income protected through PG Mutual.
The slice of life images that we featured, highlighted the things that are most important to PG Mutual’s potential customers/members – family life, new home etc. The branding was enhanced by connecting the feeling experienced to the PG Mutual brand.
The campaign was executed across magazine ads, banner ads, email, leaflets, pull-up banners, social media and of course, the website. You can view our web design here.
Client
PG Mutual
Industry
Finance
Project type
Brand campaign
Deliverables
• Campaign concept
• Emails
• Website design
• Social media
• Print ads
• Banners ads
• Roller banners
‘The Feeling is PG Mutual’ campaign ran for two years and was highly successful, beating PG Mutual’s forecasts.
