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PPC Marketing

Muraspec

PPC marketing services

A series of effective PPC marketing campaigns that boosted traffic significantly and increased brand awareness.

Overview

Muraspec is one of the world’s leading designers and manufacturers of wallcoverings. Established in the 1850s, Muraspec combines innovative design, exceptional quality, and unparalleled speed.

 

The challenge

The commercial wallcovering market is highly competitive, with many established players vying for the same audience. Our task was to develop a PPC strategy that would effectively grow Muraspec’s market share, generate immediate results, and provide a strong foundation for future growth. 

 

Our approach

Our approach began with an in-depth analysis of Muraspec’s market, competitors, and target audience. We conducted comprehensive keyword research to identify the most relevant and cost-effective search terms. A structured campaign was then developed, featuring ads targeted at different segments of Muraspec’s target market. Each ad was designed to highlight the unique qualities of Muraspec’s wallcoverings, such as their durability, aesthetic appeal, and suitability for a range of environments.
 

The result

Our PPC marketing campaigns for Muraspec yielded impressive results within the first few months. Website traffic increased by 35%, with a significant portion coming from high-intent users searching for commercial wallcoverings. The conversion rate improved by 40%, leading to a substantial increase in qualified leads. The data collected from the campaign provided valuable insights, helping to further optimise future advertising efforts.

Client

Muraspec

Industry

Wallcoverings

Project type

PPC services

click through rate
0 %
increase in engagement
0 %
increase in users
0 %

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