Footwear Launch Campaign

Brief

Our brief was to launch and promote the next generation of work boot for DeWalt and their partner, Kevlar, through retail channels.

Our approach

Focusing on the partnership with DuPont Kevlar and taking inspiration from the product, we created a simple yet powerful campaign line and visual. This appealed to our key demographic – the time pressed, safety conscious builder. The new boot, built with a Kevlar liner, aluminium toe cap and a non-metallic durable sole, is their toughest, lightest and safest boot ever. Developed across point-of-sale, emails, and other digital assets, the iconic DeWalt branding and visuals ensured cut-through in both online and offline environments.