Advertising Campaign

Brief

Olson Electronics engaged us to develop an advertising campaign that would energise their brand presence and connect with their varied customer base. They needed a campaign that could work across multiple platforms while aligning with a broader effort to modernise their image.

Our approach

We kicked off the project with audience segmentation and competitor benchmarking to ensure the campaign messaging would resonate across Olson’s varied customer groups.
The campaign included digital ads, print executions and social media assets – all designed for consistency and impact.

The results

The campaign successfully raised Olson Electronics’ profile, increasing brand recognition and engagement across key channels. It delivered a clear message that supported their internal marketing goals and aligned strongly with both existing and new audiences. The work was well-received internally and set a benchmark for future campaigns.