Product Launch Creative

Brief

Solgar UK wanted to enhance its presence in the UK and raise awareness of its four ranges of supplements. The brief was to design a consistent and effective product creative that clearly communicated the each range while staying true to Solgar’s natural ingredients and holistic health approach. Our aim was to develop advertising and in-store communications that would engage current customers as well as win over new consumers.

Our approach

After extensive market research and competitor analysis, we took inspiration from the natural ingredients within the products, with images representing the core ‘function’ of each of the ranges. For example, a pomegranate symbolises the heart for the Cardio range, whilst a head of broccoli symbolises the brain. By integrating these visuals into advertising campaigns, in-store displays, and digital assets, we created a powerful narrative that educated consumers while driving product engagement.

Results

The campaign led to a highly successful relaunch of Solgar UK’s four ranges of supplements. These creatives and campaign succeeded in:

• Promoting an increased level of brand awareness with clean and informative marketing messages.
• Improving distribution into retailer and digital outlets.
• Boosting customer interaction with a simple but persuasive messaging strategy.
  
  

By building customer loyalty to the brand, we helped Solgar UK revamp its product creative and optimise its advertising strategy.