SEO and Content Writing

Brief

Harrison Holidays, a holiday park provider, wanted to increase their online visibility and attract more customers. With a tight budget, we needed to put together a smart and cost-effective SEO and content writing strategy. The company was growing quickly, with seven parks up and running and plans to open two more soon. 

Our approach

We focussed on content creation as the most cost-effective way to improve their SEO. 

1. Keyword research

We identified the best keywords to target, focussing on phrases related to dog-friendly holidays, caravan sales and specific locations like Northumberland.

2. Content planning

We created a blog calendar with topics that appealed to their audience’s interests and the selected keywords.

3. Content creation

We wrote a series of engaging and informative blog posts to post throughout the months/year.

4. SEO optimisation

We optimised the website and blog posts to ensure it performed well and delivered an excellent user experience.

Results

Our SEO strategy led to several key improvements for the client. We saw a significant increase in organic traffic, as higher search rankings brought more visitors to the site. Keyword rankings also improved, with terms such as “dog-friendly holidays” expected to perform better over time. Additionally, engagement levels grew as blog posts educated potential customers and positioned Harrison Holidays as an industry expert. This case study demonstrates that even with a limited budget, a well-planned content strategy can produce substantial results. By focusing on quality blog content, we effectively addressed the client’s needs and drove success without requiring additional resources or budget.