Advertising Campaign

Brief

Muraspec are a global leader in bespoke wallcoverings. They approached us as they needed to promote their brand and connect with influential groups, including interior designers, specifiers and contractors. To achieve this, we created a campaign called ‘As seen on the world’s best dressed walls’, which showcased Muraspec’s strengths in a fresh way by merging fashion with their products.

Our approach

We brought the campaign to life by combining high-fashion images with Muraspec’s wallcoverings in a stylish manner. The campaign visuals featured models wearing clothing that matched the wallcovering designs, creating the connection between fashion and interiors. The headlines emphasised the brands USPs, including fire safety, sustainability and fast lead times. In order to offer maximum reach, we adopted a multi-channel approach, which included Google Search Ads, Google Display Ads, emails, social media posts and Meta ads.

Results

The campaign achieved significant brand awareness among specifiers, contractors and interior designers. Engagement on social media grew, as did website traffic. The campaign saw a 7.07% CTR (+270% higher than the average CTR). We then went on to create an additional campaign that ran alongside this one.