Your Health (NHS) - Travel Vaccination Campaign

One of NHS-subsidiary Your Health’s most enticing services is their Travel Clinic, something which they were keen to promote to a local audience.  The opportunity to have comprehensive medical travel advice, in a hospital setting, administered by a pharmacist, and with the profits being reinvested into the NHS, is a compelling reason to visit.  

We were tasked with raising awareness of the service, to ensure it is front of mind when people need it.  With a strategy focusing on students and mums, and a light-hearted creative idea, the campaign ran across local media channels.  Campaign tracking and optimisation allowed us to tailor our platforms during the campaign.