Your Health (NHS) - Travel Vaccination Campaign
One of NHS-subsidiary Your Health’s most enticing services is their Travel Clinic, something which they were keen to promote to a local audience. The opportunity to have comprehensive medical travel advice, in a hospital setting, administered by a pharmacist, and with the profits being reinvested into the NHS, is a compelling reason to visit.
We were tasked with raising awareness of the service, to ensure it is front of mind when people need it. With a strategy focusing on students and mums, and a light-hearted creative idea, the campaign ran across local media channels. Campaign tracking and optimisation allowed us to tailor our platforms during the campaign.