St Albans High School for Girls - Advertising Campaign




A local, independent girls school approached us to work on their 2018 summer campaign. We wanted to communicate that good grades were important, however, to parents, the happiness of their child is just as important. We therefore felt the emphasis should be on the school’s ‘whole package’. Yes, they had well reputed high results, but we also wanted to show that the hearts and the minds of the girls were nurtured.


We wanted to highlight the fact that your daughter will be very happy at St Albans High School for Girls. In fact, we suggested that it is incorporated into the name of the school!