Solgar are a well established vitamin and mineral producer. They approached us to help develop their advertising and marketing materials across four of their ranges – cardio, brain, vision and energy.
After extensive research, the chosen route took inspiration from the natural ingredients within the products, with images representing the core ‘function’ of each of the ranges. A pomegranate represents the heart for the Cardio range, whilst a head of broccoli represents the brain.
We successfully re-launched the ranges, producing powerful ads and instore materials that resulted in a much wider distribution for the brand.