Press & Magazine Advertising
Although, overall, printed news media remains in sharp decline, magazines have suffered rather less – albeit, and again overall, there has been a decline in print volumes. But there are also some great success stories, with some title’s print circulation actually rising, plus most publishers would now be running both print and digital versions of the same title in tandem.
For us at MCS and when we’re working for an SME, the key thing about press and magazine advertising is that it must be part of an integrated campaign, and this driven by a clear and appropriate strategy and plan. Sometimes press and / or magazine advertising is an appropriate tool to help deliver a strategy, and sometimes it isn’t.
If the advertising is for one of our large company clients, and perhaps as part of a local marketing campaign, then our role is usually to ensure that an existing creative is resized and reformatted for different publications.