Olson Electronics Brand Refresh
Our client, Olson Electronics, were looking for an agency to partner with their existing internal marketing department to help modernise their brand and aid them in targeting their wide array of audiences.
To start with, we conducted some audience research and competitor analysis to help all parties better understand the various segments of the business and who their competitors are. This was then followed by a marketing strategy and plan. We also conducted an extensive brand refresh (everything from logo and strapline to colour palette and typography) as well as producing a strongly branded ad campaign which was implemented across various media.