Marketing strategy and planning for SMEs

Probably the biggest single mistake SMEs make with their marketing is that they risk wasting some or even all of their budget by not having a clear and appropriate marketing strategy and plan in place. So before embarking on any marketing activity, there needs to be a clear plan geared to delivering your business objective or objectives.

A marketing strategy is usually summarised in a simple statement with the plan going into detail on the specific channels (media and targeting etc). At MCS we can develop your strategy from scratch, which would be driven by the business objectives that you give us (perhaps it’s to increase market share or to launch a new product). If you already have a marketing plan in place we can work within in, or if necessary, review and refine it.