The Hospice of St Francis - Charity Appeal Strategy & Creative




With legacy fundraising set to be one of the biggest areas of financial growth for charities across the UK, we were briefed to create a communications strategy and appeal for The Hospice of St Francis’s legacy fundraising team.  


A clear set of objectives and defined target audience enabled us to isolate the core messaging and channels with which to maximise engagement to the Hospice’s cause.  This led to the first wave of communications, a carefully crafted and hyper-targeted direct mail appeal campaign, which yielded a strong success rate of engagement through expressed interest and confirmations of future gifts in wills.