HealthFriends - Marketing Strategy & Branding
HealthFriends provides a unique localised online healthcare community experience that marries the needs of the community with the clinicians that work within it. Their brief was rather broad – although they had an idea in mind for a digital concept, they needed help evolving this, to turn it into an effective brand and useable service.
Working closely with the team we developed a strategy for the brand to launch from, leading to a total refresh to engage a broader audience. Next came the digital platform, a social hub for people to connect with local health practitioners. The service was launched with an initial group of 3 CCGs, with a multifunctional web platform to ensure new CCGs could be added as they were brought on board.
I approached MCS with a broad digital concept which was loosely defined. MCS worked with us to develop and clarify the concept and turn it into reality. They were prepared to spend time to understand our aspirations and business and worked with us to "co-create" a solution. Having a partner rather than just a contractor made our work efficient and enjoyable. I look forward to continuing our work with MCS as we develop our business.Founder, HealthFriends