Haven Holiday Caravan Sales email marketing
Haven Holiday Caravan Sales email marketing design

Email Marketing

One of our first projects with Haven (Caravan Sales) involved producing a suite of behavioural emails that would be sent out to prospective owners following either a call or a request online – the objective being that these follow up emails eventually lead to an appointment being made with the park and then ultimately a sale.

We worked on 10 emails, ranging from requesting a brochure, all the way through to signing up to a newsletter. Before we got started, the project required a thorough understanding of the holiday home customer journey. Once we’d completed this piece of research, we were then able to work on the design and also producing all of the copy for the 10 emails.