DeWalt & Kevlar® - Creative Concepting & Copywriting




When power tool brand Dewalt wanted to promote the next generation of workboot, they came to us for help.

The new boot, built with a Kevlar liner, aluminium toe cap and a non-metallic durable sole, is their toughest, lightest and safest boot ever.


Focusing on the partnership with Dupont Kevlar, and taking inspiration from the product, we created a simple yet powerful campaign line and visual, to appeal to our key demographic, the time pressed, safety conscious builder.

Developed into posters and point of sale, the iconic Dewalt branding and visual ensure cut through in a busy in-store environment.