Costa Foundation - Brand Identity
When Costa decided to launch The Costa Foundation, a charity enabling them to fund schools in Africa and South America, they came to us for a new brand identity.
The brief was to produce a strong creative product that reflected the company mission “Helping Communities grow”.
The Costa ‘bean’ was our creative device, enabling us to build in the brand’s natural positioning, and symbolise continual growth. The colour palette complemented the existing brand red, and helped to reflect the culture of the communities the Foundation was set up to help.
We worked closely with the team to communicate the Foundation to the public by producing a wide variety of communication materials including leaflets, brochures, posters and PoS.
We are proud to have been part of Costa’s journey to create a charity that has gone on to transform 28,500 lives and create 259 classrooms across 8 countries.