Copywriting and tone of voice

Let’s face it, you have a limited time to grab the attention of your target audience – mere seconds when it comes to digital. So not only does your copy need to be relevant to the consumer and on-brand by using the correct tone of voice, it also needs to be appropriate to the medium. And for a website, it also needs to be SEO friendly.

At MCS we work across a broad range of briefs; anything from brand-building in a trade publication for a serious B2B offer, to a light and witty post on a B2C company’s Facebook page in order to increase frequency of purchase. Our approach to the copywriting task for each would be completely different but equally impactful.