Copywriting and tone of voice

Let’s face it, you have a limited time to grab the attention of your target audience – mere seconds when it comes to digital. So not only does your copy need to be relevant to the consumer and on-brand by using the correct tone of voice, it also needs to be appropriate to the medium. And for digital, it also needs to be SEO friendly.

At MCS we work across a broad range of briefs; anything from brand-building in a trade publication for a serious B2B offer, to a light and witty post on a B2C company’s Facebook page in order to increase frequency of purchase. Our approach to the copywriting task for each would be completely different but equally impactful.