As a business, your brand is one of the most important things you own. It’s the public face of your company, the first thing most customers will see, and the way they will learn to recognise you.
It’s that time of year again, when websites start loading more slowly and partners splurge on the family credit card.
It’s the UK superbowl of advertising, the yearly retail Christmas showdown. Once the domain of John Lewis, over the past few years more and more stores have come on board, launching bigger, shinier campaigns.
The arbiter of inclusivity, the promoter of diversity – Dove has spent many millions of dollars creating a brand which is for “every woman”.