bathsupermarket.com - Brand Identity & Marketing Support
Briefed to create a new online brand for the UK’s largest specialist bathroom retailer, we created bathsupermarket.com, an innovative new value offering in the bathroom world.
We began with the name, reflecting the value nature of the site, and went on to develop an iconic and fresh visual identity, launch strategy and campaign creative.
A successful integrated launch engaged a wide audience, with Youtube pre-rolls, a social campaign and digital awareness advertising. Ongoing support for promotions helped sales increase week on week.