Anytime Fitness - Marketing Strategy & Campaign Creative

How do you encourage a nation of unfit, busy people to go to the gym more? Create a different sort of gym which is open 24/7, adapted to fit around your lifestyle.

This is what Anytime Fitness was set up to achieve, with founder Chuck Runyon keen to play his part in addressing the nation’s obesity crisis. And, when we were briefed to come up with a campaign to raise their profile, we took our lead from him – with the ‘No More Excuses’ campaign. Whatever your reason for not going to the gym, Anytime Fitness has the answer.

Along with a simple, direct message, crucially our design was clear, modern and graphical – very different to the usual fitness advertising in the sector – to ensure cut through in our busy world.

The campaign was implemented across social, web, email and printed materials, enabling the franchise to firmly establish itself in the competitive UK market.