Actuare - Marketing Strategy, Branding & Print
Actuare provides secure messaging and workflow solutions for the financial services industry. They needed a new brand identity to reflect their business needs and growth ambitions.
Using symbols indicative of momentum to reflect the nature of the business as our starting point, we defined a brand strategy, and developed a new logo, alongside a colour palette, strapline and full brand guidelines. This new identity was then implemented across digital and printed materials, from windows software icons, to exhibition stands and stationery.
I approached MCS with a broad digital concept which was loosely defined. MCS worked with us to develop and clarify the concept and turn it into reality. They were prepared to spend time to understand our aspirations and business and worked with us to "co-create" a solution. Having a partner rather than just a contractor made our work efficient and enjoyable. I look forward to continuing our work with MCS as we develop our business.Founder, HealthFriends