Marketing Strategy, Branding & Print
Actuare provides secure messaging and workflow solutions for the financial services industry. They needed a new brand identity to reflect their business needs and growth ambitions.
Using symbols indicative of momentum to reflect the nature of the business as our starting point, we defined a brand strategy, and developed a new logo, alongside a colour palette, strapline and full brand guidelines. This new identity was then implemented across digital and printed materials, from windows software icons, to exhibition stands and stationery.
With a consistent look and feel across their marketing communications, Actuare now has real standout in a crowded marketplace.